By: Sarah Clark
Try Googling the definition of public relations, or asking different professionals what it means.
How many different definitions did you get? Probably a lot.
In general, public relations is a multifaceted process focused on improving the relationship between the business and the public through different media, along with clients and partners.
It seems easy enough, but why is it so hard to define? That’s because public relations is a little bit of everything and incorporates different aspects of various specializations into one practice.
Let’s dive into what this means for you and for your business.
Use social media to establish your brand
One of the most important tools used in public relations is social media. The online presence of your business can be crucial, and it is important to curate your content so that it conveys exactly what you want it to.
Creating your own social media content is important in creating your personal brand, which is how your audience will see you and will influence how they interact with your business.
To learn more about how to utilize social media, check out these other blog posts we’ve written: “How to use Twitter for Business” and “How to make a Social Media Schedule”.
Establish a positive relationship with your audience
Another important aspect of public relations is maintaining a positive relationship with your audience. This can be done in part through social media, but it can also be effectively achieved through marketing strategies.
Developing unique marketing strategies that your audience can benefit from or enjoy are particularly useful for this. This can be events such as hosting information sessions about your area of expertise, offering discounts on products or services and many more.
Create your own content
Communication is also an essential element of public relations. It is crucial to maintain communication with the general public, and a great way to do this is through generating your own content, such as photos, videos or written content.
Blogging or releasing newsletters is a popular form of communication that businesses are utilizing to increase audience engagement as well as establish a more prominent internet presence. (Also establish it is content that you own)
How 1893 Brand Studio can help you
Incorporating public relations into any business is crucial for maintaining your customer base as well as expanding your reach beyond pre-existing customers. While public relations work seems intuitive, it can be hard managing your business on top of producing content.
This is where 1893 Brand Studio can help your business by creating or managing content so that you don’t have to. Whether it’s managing social media accounts like Instagram, Facebook or Twitter, or writing regular blog posts or newsletters, 1893 Brand Studio is equipped to do it all.
