Social Media Marketing
Almost 90% of marketing professionals report that social media marketing has increased their business exposure, and 75% report they’ve increased traffic to their websites. More than 1 in 3 internet users say they go to social media for more information about brands.
With about 2.5 billion people active on social media, social media marketing is crucial for your business to reach as many people as possible. It’s a free, easy way to reach more of your target audience, facilitate brand awareness, and boost revenue. More people will know your brand and buy from it if you’re on social media. It’s how consumers get to know your brand on a personal level.
The 1893 Brand Studio’s campaigns team is highly experienced in social media management, developing creative, engaging social media plans to reach potential and current clients and customers. We offer the following services:
Social Media Strategy and Scheduling
Because social media is already so saturated with content, it’s not enough to just post without planning in advance. Your business needs to stand out from the crowd. If it blends in, your content will be ignored, and your competitors will have the clear advantage.
The best way to stand out on social media is with a clearly outlined strategy and consistent scheduling. These will ensure on-brand content development that:
- Increases engagement
- Strengthens your company’s relationship with your target audience
- Fosters brand loyalty (increase customers’ commitment to your brand and likelihood to recommend it to friends and family), and
- Aligns with your company mission
To develop an effective social media strategy, you must first define your goals, then define your audience. Deciding who you intend to reach with your messaging enables you to tailor it to fit their interests and adopt the right voice. Outlining a voice and tone is also necessary to ensure consistency across platforms and messaging.
Once you’ve defined your goals, audience, and style, it’s time to start planning creative, engaging social media content. This is where a diverse team with a variety of perspectives comes in handy to anticipate potential reactions to posts. Developing social media content that’ll engage audiences takes time, energy, knowledge, and flexibility.
The 1893 Brand Studio has all this and more. Our team has developed a wide array of social media marketing campaigns for clients such as MidiCi Italian Kitchen, MedAccess Urgent Care, and Offline Chapel Hill.
The Brand Studio team will make sure that your brand stands out on social media to drive business. And we’ll demonstrate results, using reach and engagement to gauge success.
Google AdWords: the holy grail of search engine marketing. But how does Google advertising even work?
No need to search for a Google AdWords tutorial –we can cover the basics quickly. Google AdWords is a pay-per-click advertising platform. Advertisers send ads to Google, which are then filtered through an auction system to determine ranking order in search results. Depending on how many clicks an ad gets, the more the advertiser will pay.
Google ads can transform your business, increasing sales and brand awareness through targeted advertising. AdWords has the power to bring your website to the top of search results and directly in front of localized target consumers. It allows your website to pop up when a user searches terms that are relevant to your business.
For more information about Google AdWords, check out Google AdWords Academy.
Google AdWords is no doubt effective, but it can also be complicated.
Costly mistakes are easy to make without a clear understanding of the system. Research is an important part of a successful display advertising strategy. It’s important to know which search terms are most effective and most popular. Using these search terms can drive traffic to a website, generate leads or increase sales.
The 1893 Brand Studio team can run your Google AdWords campaign, leaving you free to run your not-so-small business.
Our first steps include defining your goals and budget, but after that it’s a hands-free process that allows you to depend on marketing professionals to execute a targeted advertising campaign.
Facebook Ad Campaigns
Facebook has more users than the entire population of China, with 1.49 billion users and 22 billion ad clicks per year. With that kind of broad reach, not advertising is a major loss, especially considering the low cost of Facebook ads and the fact that brands’ organic reach on the site has been declining.
With a clear focus and strategy, a well-crafted Facebook ad can reach up to 4,000 people a day for only $1.
Leveraging this channel can maximize a small budget and increase brand awareness in the target market exponentially.
The 1893 Brand Studio team offers Facebook Ad Campaign services that include target market research, content creation and scheduling. Our campaign services are holistic and include creation of the ads, as well as managing the Facebook Ads platform.
The only thing you have to worry about is watching the results roll in.
Review and Reputation Management
Research shows that 91% of consumers read online reviews, and 84% of them trust reviews as much as they’d trust a friend or family member.
The more reviews your company has, the better. Reviews boost sales, increase search engine optimization to get your site to the top of users’ search results, and improve credibility.
Reviews determine your online reputation. Neglecting to manage them can be a huge mistake.
Without effective reputation management, your business will be completely unprepared for a negative review that damages sales. And your consumers may get the impression that you’re not listening and don’t care about their feedback. This will decrease their trust in your services, and without trust, you lose customers.
To build trust, companies should response to each and every review personally. It’s much easier to just copy-paste a basic response template, but this will make your company seem disingenuine and therefore decrease trust. It will also do little to appease unhappy customers and can make a bad situation worse.
Instead, companies must convert bad reviews into good by accepting the criticism they offer and considering it an opportunity for growth. Once you step into this mindset, you can validate consumers’ complaints and concerns before attempting to fix whatever’s causing them.
This does, however, take a lot of time and care. Online reputation management can be time-consuming and tricky. Fortunately, we’re here to help.
The 1893 Brand Studio can build a personalized review management system to fit your company’s needs. We’ll identify your major review websites, send out customer satisfaction surveys, respond quickly and effectively to user reviews, and break down key consumer insights to help your business be the best it can be.