Logo design or redesign
A logo can make or break your business. Whether your business is just starting up or has been around for a while, a fresh logo can be incredibly beneficial to your business and brand.
When designing your business’s logo and overall brand in general, your target audience is a top consideration. The logo design must appeal to your main customers and stakeholders and stick in their mind to create brand recognition. Depending on the audience, the logo may be more simplistic or detailed.
A logo is arguably the most important part of a brand, relating your values through the design. If your business already has a logo, it may be time for a redesign. If your business model or audience has changed drastically, it is definitely time for a logo redesign.
Refreshing a logo signals to your customers that you are putting time and energy into your business. An updated brand also shows that your business is staying on top of trends and a changing industry.
Logo design is one of the most important ways to distinguish from competitors. By establishing your brand, logos communicate to customers where you stand in relation to your competitors.
Some customers are willing to pay more for a product or service if the logo design communicates a high level of quality. The 1893 Brand Studio graphic design team specializes in logo creation and redesign, whether you need a complete overhaul or just slight tweaks to the current redesign.
Rebrand is the term used to describe a company that successfully changes the direction of their branding. It often has a negative connotation, but it doesn’t need to.
Almost every major successful company takes on a rebranding project at least once in the company lifetime. For example, if your company is evolving beyond the original vision or launching a new product or service, a rebrand is necessary to evolve and adapt.
Rebranding doesn’t mean leaving your previous brand behind; it’s important to take what you are known for and extend it to include what you want. For example, if you want to reach college students and you have previously targeted 25 to 35 year-olds, you’ll want to change your branding to be more casual and relatable to that younger audience.
As a creative entrepreneur, rebranding your company can seem like a daunting task, especially if you’ve seen the company go through the highs and lows of a business cycle.
1893 Brand Studio has a proven track record in rebranding, taking the visions of local business owners and turning them into tangible brand strategies. The 1893 Brand Studio team has substantial insight on how to appeal to college students in terms of rebranding.
From redesigning logos, providing fonts and colors to use and advice on how to leverage your new and improved brand, rebranding a company has never been so simple.
Ever tried to make your own business cards in Microsoft Word? It can be frustrating, time-consuming and down right anger inducing. In fact, designing most marketing materials with word processors or other accessible applications can be more hassle than they’re worth.
Marketing materials are important, however. Seeing a logo repeatedly can have a major impact on customers, keeping the brand on top of their mind. This unconscious exposure to a brand can make or break a purchasing decision if they’ve been exposed to the brand numerous times.
Some of the most common marketing materials are business cards, business postcards, brochures, posters or even promotional products imprinted with a brand.
Brochures, posters and business postcards quickly give customers more information about a company or direct them to a website where they can learn more. They can be especially helpful at events, like trade shows or festivals.
Marketing materials offer an easy starting point for customers to ask questions about a company or begin a conversation.
Business cards serve a similar, yet slightly different purpose. Usually handed directly to an interested customer who wants to learn more, business cards will often be used to look up a particular person in a company.
Promotional products provide an opportunity for customers to grab a product of value to them with a brand on it. Hopefully, the product can be used multiple times, each time prompting the user to think about the company again.
When designed well, these materials are eye-catching, attention-grabbing tools that reel a potential customer in or even just prompt them to take a second glance.
1893 Brand Studio designs marketing materials for many types of businesses. We put a high level of effort and expertise in each design to ensure clients receive the most value for their dollar. Relying on the 1893 Brand Studio team to design and print creative and unique marketing materials not only saves time and stress, but positions a company for marketing success.
Flyers and Invitations
Need to increase awareness of your business quickly? Sometimes traditional methods work the best to boost exposure for your business.
Especially on a college campus or in a small town, fliers can effectively keep your brand in consumers’ minds. Plastering fliers all over the area that your target audience frequents is guaranteed to peak their interest.
If customers aren’t prompted to follow the action on your flier, they will remember the brand. Paired with a social media campaign, fliers are a valuable tool to extend brand awareness.
Often the hardest part about starting a flier campaign is the design process. Luckily, the 1893 Brand Studio team has high-quality design skills to aid in the flier creation process.
Another promotional tool often used are invitation cards. Whether digital invitations or printed invitations, these are a means of inviting customers to an event or promoting an offer.
Customers enjoy feeling valued and important to a business. VIP events or special promotional offers have an exclusive quality that can work advantageously.
Designing invitations comes down to who the target audience is. It can take a lot of time and effort to research the target audience and then create a design for the invitation.
Luckily, 1893 Brand Studio can create professional invitations, whether the format is digital or printed. Having a well-designed invitation is the first step to making a customer feel valued. It can go a long way in welcoming a customer to a company event or enticing them to try a promotional offer.
Samples of Our Work
The 1893 Brand Studio partners with MedAccess to create guides to different medical concerns in the form of clean and readable infographics. These guides cover a range of topics from staying healthy during flu season to identifying strains and fractures.
Along with redesigning their website, the 1893 Brand Studio created a new logo for NC Votes.