Marketing results can fall flat without a campaign strategy. Buying single advertisements is much less effective than a campaign that interacts with customers multiple times on multiple platforms.
Marketing campaigns involve a series of touchpoints with customers. They are more impactful than one single advertisement and entail a planned strategy. The strategy used depends on your specific business model and unique business characteristics. Common campaign strategies include building up social media channels, planning events and digital advertisements.
It can be difficult to know how to create a marketing campaign or even where to start. The foundation of a successful marketing campaign is a targeted effort to reach a specific audience or market.
Targeting an audience means meeting them where they’re at. For students, the 1893 Brand Studio campaigns team creates fun, casual social media content or plans events on-campus to connect well with them. The team has valuable insights on student audiences because we are students! Including personal experience, we have access to market research and stay on top of trends to reach students.
As a creative entrepreneur, your attention and focus matters. Often your passion is building your business internally and externally rather than creating a marketing campaign.
However, marketing campaigns are critical to increasing brand awareness and converting browsers into buyers. Depending on 1893 Brand Studio to execute a marketing campaign allows you to focus more on your passions and still know that marketing is being taken care.
A marketing campaign manager is assigned to each campaign the team works on so you know that someone is personally monitoring your campaign.
We have previously worked with local clients like MidiCi Italian Kitchen on a campaign to boost their social media presence and MedAccess Urgent Care to create easy to read articles as part of a wider campaign.
Events are often a vital part of a successful marketing campaign. Even outside of traditional marketing and branding, companies host events for customer appreciation, employee celebrations or anniversary recognitions. Each event requires a specific event plan and detailed information about what each each person involved in the event is responsible for.
Relying on an event planning service can save time, money and stress. Event planners are connected to vendors and other event professionals that they trust and have worked with before.
They know the best quality vendors for the best value, saving you time and money. They can skillfully manage a budget after understanding your priorities. They are often strong negotiators, as they have leverage within the event planning and management industry.
Major company events often come with intense pressure and strict deadlines. A mistake in vendor choice or booking error can reflect badly on you personally or on your company.
Juggling internal and external responsibilities for a business when planning an event can be overwhelming and hard to manage. Event planners prevent unnecessary stress by providing a professional consultant with all the answers.
With connections to The Daily Tar Heel and other Chapel Hill institutions, 1893 Brand Studio is connected with the best valued restaurants and venues in the area. Event planning often fits into a larger campaign strategy, and might involve planning benefit nights for your restaurant or an anniversary gala.
Let 1893 Brand Studio make you look good with our event planning and management service.
One of the trendiest new topics in marketing is a brand ambassador strategy. But what are brand ambassadors exactly?
A brand ambassador program involves recruiting people to represent and promote your brand. They are often members of your target audience and embody company values and voice.
Brand ambassadors are often volunteers who participate for free company swag and valuable marketing experience. This marketing strategy maximizes a small budget, while providing value for the ambassadors.
These days, customers want to feel connected with the people behind a company and clearly see the business’s mission.
Brand ambassadors provide a direct link from the company to consumers, exposing the brand to all areas of their life. They directly recommend products and services to their friends, family and peers, acting as part of a powerful word of mouth marketing strategy.
More than 80 percent of consumers trust recommendations from their friends and family more than other forms of advertising. A brand ambassador program increases overall brand awareness, leading to more customers trying your products and services, and then directly to increased sales.
Brand ambassadors use social media platforms like Instagram, Twitter and Youtube to promote products and services. Frequently, brand ambassadors already have a large following on their social media platforms, expanding your brand’s reach quickly. They are usually one touchpoint in a larger marketing campaign strategy to reach customers.
1893 Brand Studio recruits brand ambassadors from UNC students who are motivated by valuable marketing experience and free company swag. If students make up the core of your target audience, leveraging a brand ambassador program is a strong option to increase brand awareness and sales fast through word of mouth and social media marketing tactics.
Influencer marketing seems to be the term that’s saturating the marketing world lately. From Instagram influencers to over active Twitter users to long time Youtubers, these individuals are key part of many brands’ marketing strategy.
But what does influencer marketing look like anyway?
Influencers are people with a significant social media following and high engagement with their followers. They often create content specifically for their users and are usually creatives of any type including bloggers, photographers, writers, musicians or artists. Every industry has influencers, from clothing to consumer packaged goods to technology.
Small businesses especially can benefit from influencer marketing. They often have small marketing budgets that need to be maximized with effective strategy. Increasing brand awareness within a target market is the main focus, and it needs to be achieved quickly.
This type of marketing also builds a brand effectively. Influencers only agree to partner with companies that feel authentic to them and connect with their mission. Aligning your brand with a certain influencer, adds another layer to your brand’s story.
When targeting younger generations, influencer marketing can be incredibly effective. Millennials and Generation Z especially trust the opinion of the social media profiles they follow for creative inspiration. Recommendations from these individuals are trusted highly.
Developing an influencer marketing strategy involves knowing your target audience. 1893 Brand Studio is connected with some of the most influential social media profiles on and off campus.
Samples of Our Work
Testimonials: DTH 125th, MidiCi benefit nights
Testimonials: MidiCi, MedAccess