By: Ashton Cappozzi
The average person is exposed to anywhere from 4,000 to 10,000 advertisements on a daily basis. This feels like a shocking number. Now, think back on your day, and ask yourself: Can you remember even five?
As companies try to increase awareness for their brand, finding the spotlight among a sea of competitors can be a daunting task.
That brings us to native advertising.
What is Native Advertising?
Native advertising is sponsored content.
What sets these ads apart from the rest is their format.
When most people think of ads, they see blocks in the margins of newspapers, or logos across the bottom of their child’s soccer jersey.
This is not the case for native ads. Native advertisements mimic the style and tone of the media they’re in.
Social media is a primary channel for native advertising. For example, imagine scrolling through your feed and stopping at someone eating a burger. But instead of a private account, it is an ad for a business imbedded in your feed.
What Native Advertising Does For Your Business
Native advertising not only looks good – it also works well.
According to a 2016 study by IHS Technology, native ads are significantly more effective than regular advertisements.
The study found that users spend 40 percent more time engaging with native advertisements than standard ads, and the more time spent on an ad, the greater the memory retention of the advertisement. In the same vein, mobile users paid three times more attention to native ads than standard ads.That means more retained exposure to your business.
Incorporating native advertising for your company
Unsure how to start using native ads for your own business? Look no further than 1893 Brand Studio. Our skilled team of writers will take your company’s message and fit it seamlessly into the website of our local Chapel Hill newspaper, The Daily Tar Heel. With 47,000 visitors a week, The Daily Tar Heel’s website will help your company receive the widespread exposure you need.
We are bombarded by ads every day, but using native advertising will ensure your company’s ad is one to remember.