How to master social media for your business
By Kayla Famolari
Social media is one of the top ways to market your brand. According to Pew Research, around seven out of every 10 Americans use social media, making it an ideal platform to reach a large audience.
On social media, brands can get their message out to the right people at the right time, making communication with both current and future customers faster and easier.
So if you’re looking to use social media for your business but not sure how to do it effectively – look no further. We’re making a few recommendations for the best ways to use these popular platforms.
Start with a plan
It can be easy to want to jump right in and start posting content. But it’s important to have a plan with clear goals so you don’t lose sight of what you’re trying to achieve.
Do you want to seek out new audiences? Build stronger relationships with your current audiences? Increase overall engagement?
No matter the goal, you need to have a way to measure results, and this is where you should take the time to create a solid social media plan.
A social media plan should include the following:
- Measurable goals and objectives
- Analysis of existing social media presence
- Examination of competitors
- Methods for measurement and analysis
- Social media calendar
Building an effective strategy can take time, but it’s essential for assuring the success of your social media marketing efforts.
Make a commitment
To see success with your social media page, you need to be committed. This means being vigilant and staying active by posting consistently.
If your business only posts once every few weeks, it will be difficult to keep your audience engaged and interested with your content. Interacting with your audience is a crucial way to increase engagement.
Constantly engaging with your followers by liking and responding to their comments, starting conversations and answering direct messages shows them that you care and want to build a relationship with them.
Know your audience
As you begin to post content, it is important to know your target audience and understand what they interact with the most. What kind of posts does your audience enjoy seeing?
Once you can define and understand your audience, you can tailor your content to them. If you know your target audience likes posts that feature your employees, post more of them! But, if you notice that these posts have the least amount of interactions, try out different content to find what your audience enjoys more. Be sure to listen to your customers and use your social media to openly communicate with them.
Understanding what your audience likes to see, while still delivering a variety of photos and content, is critical to finding success on social media.
Utilize your passions
Your passion for your business should show through your content. If your audience can see how much you love your business, they will be more inclined to love it too.
Remember, social media content doesn’t always have to be directly related to your business or industry. You can also post about things you enjoy or find interesting, like holidays, contests, or “on this day in history” events.
Need help elevating your social media?
The 1893 Brand Studio is highly experienced with managing social media pages and can help your business reach as many people as possible. From strategy and scheduling, to review and reputation management, the Brand Studio has the skill set for your business.