Logo design or redesign
A logo can make or break your business. Whether your business is just starting up or has been around for a while, a fresh logo can be incredibly beneficial to your business and brand.
Refreshing a logo signals to your customers that you are putting time and energy into your business. An updated brand also shows that your business is staying on top of trends and a changing industry.
Logo design is one of the most important ways to distinguish from competitors. By establishing your brand, logos communicate to customers where you stand in relation to your competitors.
Some customers are willing to pay more for a product or service if the logo design communicates a high level of quality. The 1893 Brand Studio graphic design team specializes in logo creation and redesign, whether you need a complete overhaul or just slight tweaks to the current redesign.
Rebrand is the term used to describe a company that successfully changes the direction of their branding. It often has a negative connotation, but it doesn’t need to.
Almost every major successful company takes on a rebranding project at least once in the company’s lifetime. For example, if your company is evolving beyond the original vision or launching a new product or service, a rebrand is necessary to evolve and adapt.
Rebranding doesn’t mean leaving your previous brand behind; it’s important to take what you are known for and extend it to include what you want. For example, if you want to reach college students and you have previously targeted 25 to 35 year-olds, you’ll want to change your branding to be more casual and relatable to that younger audience.
As a creative entrepreneur, rebranding your company can seem like a daunting task, especially if you’ve seen the company go through the highs and lows of a business cycle.
1893 Brand Studio has a proven track record in rebranding, taking the visions of local business owners and turning them into tangible brand strategies. The 1893 Brand Studio team has substantial insight on how to appeal to college students in terms of rebranding.
Ever tried to make your own business cards in Microsoft Word? It can be frustrating, time-consuming and down right anger inducing. In fact, designing most marketing materials with word processors or other accessible applications can be more hassle than they’re worth.
Marketing materials are important, however. Seeing a logo repeatedly can have a major impact on customers, keeping the brand on top of their mind. This unconscious exposure to a brand can make or break a purchasing decision if they’ve been exposed to the brand numerous times.
Brochures, posters and business postcards quickly give customers more information about a company or direct them to a website where they can learn more. They can be especially helpful at events, like trade shows or festivals.
Marketing materials offer an easy starting point for customers to ask questions about a company or begin a conversation.
When designed well, these materials are eye-catching, attention-grabbing tools that reel a potential customer in or even just prompt them to take a second glance.
1893 Brand Studio designs marketing materials for many types of businesses. We put a high level of effort and expertise in each design to ensure clients receive the most value for their dollar. Relying on the 1893 Brand Studio team to design and print creative and unique marketing materials not only saves time and stress, but positions a company for marketing success.
Flyers and Invitations
Need to increase awareness of your business quickly? Sometimes traditional methods work the best to boost exposure for your business.
Especially on a college campus or in a small town, fliers can effectively keep your brand in consumers’ minds. Plastering fliers all over the area that your target audience frequents is guaranteed to peak their interest.
If customers aren’t prompted to follow the action on your flier, they will remember the brand. Paired with a social media campaign, fliers are a valuable tool to extend brand awareness.
Another promotional tool often used are invitation cards. Whether digital invitations or printed invitations, these are a means of inviting customers to an event or promoting an offer.
Customers enjoy feeling valued and important to a business. VIP events or special promotional offers have an exclusive quality that can work advantageously.
Luckily, 1893 Brand Studio can create professional invitations, whether the format is digital or printed. Having a well-designed invitation is the first step to making a customer feel valued. It can go a long way in welcoming a customer to a company event or enticing them to try a promotional offer.
The 1893 Brand Studio partners with MedAccess to create guides to different medical concerns in the form of clean and readable infographics. These guides cover a range of topics from staying healthy during flu season to identifying strains and fractures. Here are a...
Along with redesigning their website, the 1893 Brand Studio created a new logo for NC Votes.
The 1893 Brand Studio recently partnered with MedAccess Urgent Care, PLLC to provide graphics detailing the drug screening process for employers.
Photo from Canva The effectiveness of infographics By Jadah Smith Infographics are a creative way to present valuable information. According to Shift Disruptive Learning, 90 percent of information absorbed by the brain is visual. So to appeal to the nature of...
Photo from https://unsplash.com/photos/0EDZjFhoEZc Using logos to enhance your advertising strategy By Anwar Boutayba What’s better for you advertising strategy? An aesthetically pleasing logo or an incredibly elaborate mission statement? The aesthetically pleasing...
The value of typography in creating your brand By Jadah Smith Typography is a key component in the overall look of a design. Learn how to choose the best typeface for your next project, ensuring it conveys the desired idea and emotion to your audience. ...
Photo from https://pixabay.com/photos/money-coin-investment-business-2724241/ 5 Reasons why you should invest in branding your business By Amy Metzinger Wondering why you should invest in branding or rebranding your business? Branding is simply the strategy and...
Photo by Julia M Cameron from https://www.pexels.com/photo/person-writing-on-notebook-4144923/ Graphic designer collaboration: tips to make it seamless By Stephanie Mayer Even if it’s not something you’re particularly familiar with, graphic design is an essential part...