How to Successfully Market your Brand on Instagram

In a digital age, having a presence on social media is vital to the success of a company, and incorporating Instagram into your marketing is beneficial for engaging and reaching your audience. Marketing on Instagram provides businesses with a platform to attract clients, engage with current clients and further promote your product and brand.    […]

How to Strategically Plan Social Media Content

Countless businesses have taken to social media to promote their products. What started out as casual photo sharing and messaging has completely transformed into an incredibly powerful platform for influencing consumers. But, if you want to be noticed, your content must stand out. Planning social media content can make this process easier.   Scheduling Content The […]

Everything You Need to Know About Social Media Advertisements

In today’s age, nearly every business is using some form of social media to connect with its clients. Social media advertisements are a great way to do so strategically.  Advertising looks different and can reach a different audience depending on the social media platform used. Twitter, Instagram and Facebook are some of the more common […]

Leveraging Emotion in Advertising

Leveraging Emotion in Advertising With the sheer volume of media circulating today, it is vital to create advertising that sticks out among the crowd. It no longer matters how big the audience is that is exposed to an ad, but whether or not it catches their attention amidst the chaos of content. Evoking emotion in advertising […]

Case Study: Bosh to the Bigs

Bosh to the Bigs: Case Study Business Background The client in this case study is Bosh to the Bigs. Bosh to the Bigs is a UNC baseball podcast produced in Chapel Hill by Boshamer Bulletin, an email newsletter and website focused on all things Tar Heel baseball.  Bosh to the Bigs launched in March 2021 […]

All the 2021 Design Trends You Need to Know

All the 2021 Design Trends You Need to Know By Sarah Campbell  Now that we’re three-quarters of the way through the year, graphic design trends for 2021 have solidified. Here’s a look into what you’ll find in the design industry this year: Typography Chaos  Typography is the art of arranging text and letter forms to […]

Case Study: Alamance Community College Lead Generation

Case Study: Alamance Community College Lead Generation By Elizabeth Efird The Client Alamance Community College, based in Graham, North Carolina, is one of the first organized community colleges in the state. Since its founding in 1958, the student body of Alamance has grown to more than 5,000 and offers 25 workforce development programs.  The ACC […]