How to tell a story about your business

How to tell a story about your business

Photo by Anne Preble | unsplash.com How to tell a story about your business By Britney Nguyen  Knowing how to tell a story will make a human connection with consumers– it’s a way to draw people in and keep them engaged with your brand. Telling your story...
Implicit bias in advertising

Implicit bias in advertising

Photo from https://unsplash.com/photos/QozzJpFZ2lg Implicit bias in advertising By Anwar Boutayba In the advertising world, businesses want to know the individuals that can and should buy their products.  However, it’s important to avoid the enforcement of...

UNC-CH students’ idea gains national attention

What do you get when you put motivated UNC-CH students, inspiring professors, and a difficult, real-world problem in the same classroom? Results. While there is no perfect formula for creativity, the UNC School of Media and Journalism has found a way to foster ideas...