Case Study: The Helium Agency

By Lilly Behbehani    Helium Agency Background Helium Agency is a Durham-based full-service sports marketing agency specializing in content strategy, custom publishing, digital marketing and advertising solutions. Helium Agency helps its customers build their audience, connect them with loyal customers and grow their revenue streams.    1893 Brand Studio Planning   1893 Brand Studio was […]

Case Study: WCHL Chapelboro

By Elizabeth Efird    Business Background  WCHL is a Chapel Hill-based radio station and news site that primarily serves the Carrboro and Chapel Hill areas. For more than 60 years, WCHL has been one of Orange County’s go-to sources for local news, Tar Heel talk and UNC sports updates.     The Problem In 2018, WCHL-Chapelboro […]

A Comprehensive Guide to Twitter Marketing

With over 145 million monetizable active daily users and an average of 500 million tweets sent out every day, Twitter is a great tool for growing your business.  Read this guide to get started with Twitter marketing.    Some important statistics to keep in mind when thinking about Twitter marketing is that the platform has […]

A Comprehensive Guide to Facebook Marketing

 With over 1.8 billion daily active users, Facebook is the biggest social media platform in the world. This makes Facebook marketing a tremendous resource for businesses to grow brand awareness and directly engage with their target audiences.    78% of American users have found products to purchase on Facebook. Two-thirds of Facebook users have reported […]

The Power of In-Person Events for Your Business

In a digital age, it can be easy to prioritize a virtual presence over in-person events. However, in-person events for local businesses can be essential for customer engagement. Engagement grows brand awareness, establishing personal connections with customers and brand interaction. In-person events can nurture the growth of a local audience that keeps wanting to come […]

Strengthen Your Business by Defining Your “Why”

The most successful businesses have a defined “Why.” “Why” doesn’t mean making a profit or gaining exposure. Instead, it’s a purpose, belief or cause that is the life force of your business.  In 2010, Simon Sinek presented the Golden Circle model in his viral TedTalk. The Golden Circle is formulated to differentiate your brand’s value […]