Good design starts simple and cheap, with low-fidelity wireframes. Just sketch out the skeleton of the design, no need to invest in anything permanent yet. This lets you keep the design lean and agile throughout the whole process, changing on-the-fly to adapt to user...

By: JP Rickabaugh As the media landscape keeps evolving, it’s not enough to just have good content anymore.  There are legions of competitors out there creating excellent content all vying for viewers’ attention. So how can you make your content and the website you...

By Amy Metzinger If you operate a Facebook page for your business, you’ve probably seen the promotion to “boost your post” on your timeline.  But when deciding whether or not to run a Facebook Ad for your business, first you should ask yourself some other questions. ...

By: Devin Fussa For many growing companies, a strong online presence is the key to success. Unfortunately, the vastness of the internet can be pretty overwhelming.  Through the optimization of a website, companies can increase exposure and ultimately, sales. When...

By: Anne Claire Foreman  Why it matters  Designing online graphics for your company can seem like an overwhelming and tedious task. Picking a suitable color scheme is one of the most important details in a design.   Often overlooked, color is a crucial tool...

By: Samantha Hopper In today’s day and age, the digital landscape is crucial for not only portraying your brand and communicating your messages, but also for making major sales and growing the success of your business. Cold calls are a thing of the past, and now...

By: Shepard Barnes How have you been working to expand your photography business? With so many ways to engage with your local community, it is easier than ever to get your name out there. However, it can be tricky to know which ways are going to be most effective....

By: Sarah Clark Try Googling the definition of public relations, or asking different professionals what it means.  How many different definitions did you get? Probably a lot. In general, public relations is a multifaceted process focused on improving the relationship...

By: Matilda Marshall In an age defined by breaking news, speed and timeliness, being memorable is critical. Social media rules in this age which makes visual branding even more important. Photos are one of the easiest yet most effective ways to keep your audience...