Author: Campaigns Team

By Savanna Kirchoff With more than 2.7 billion Facebook users, small businesses can utilize Facebook to increase their brand awareness as well as promote their products and services. Facebook allows businesses to create a business page through a relatively seamless

With more than 120 million unique monthly users as of June 2019, Instagram ranks second only to Facebook in the most popular mobile social networking apps in the United States.  Since the platform launched tools for business users in 2016

By: Nick Valego Most people don’t enjoy being cold-called or getting dozens of junk emails from some unknown mailing list.  Even if it’s something relevant, people receive things better if they come upon them themselves. This is what inbound marketing

By: Nick Valego Chapel Hill is a great place to start and grow a business.  The town supports a population of 60,000, half of which are students at the nation’s first public university, UNC. Vibrant music, arts, sports and food

By: Sarah Clark What is a focus group? If you’ve ever seen “Daddy Daycare”, starring Eddie Murphy, then you know what a focus group is – sort of. And if you remember, the focus group ends up in a milky,

By: Abe Loven B-roll is the supplemental footage for a video, but it is vital for telling a good visual story.  If used correctly, it can tell its own story that enhances the message of a video. Used incorrectly, it

By: Savanna Kirchoff Developing a brand is a foundational part of starting a business.  But what exactly does branding entail? Why does it matter? Branding encompasses a variety of marketing tactics that creates a unique identity which distinguishes your business

By Catherine Morgan Social media is a force to be reckoned with. As we approach 2020, more and more businesses are taking their services online. It is estimated the average social media user spends just more than two hours each

By: Ashton Cappozzi The average person is exposed to anywhere from 4,000 to 10,000 advertisements on a daily basis. This feels like a shocking number. Now, think back on your day, and ask yourself: Can you remember even five?  As